George Belch
Senior Associate Dean
Fowler College of Business
Marketing
SDSU
Bio
Co-founder of SDSU’s Sports MBA program, Professor of Strategic Marketing Planning and Consumer Behavior
Areas of Expertise
Marketing strategy, advertising strategy, sports marketing, consumer behavior and holiday advertising.
Media
Holiday Shoppers Wait for Bigger Bargains - NBC San Diego
Some retailers think outside the big-box - San Diego Business Journal
The rising cost of eating - San Diego Union-Tribune
NFL Retirees Keep Pushing - Forbes
Coupon craze prompts newspaper thefts - KSWB-TV
Product Downsizing Hides Price Hikes - KNSD-T
A better way to watch sports- NY Times
When themarketing reach of social media backfires-The New York Times
Before Sunday, a Taste of the Bowl- New York Times
Winning the Shopping Game- NBC San Diego
Retailers seek their own stimulus- The Paramus Post
On 'sad day,' Reggie Bush gives back his Heisman Trophy- USA Today
Reggie Bush gives up 2005 Heisman Trophy- Los Angeles Times
Padres ticket sales show little pennant fever- San Diego Union-Tribune
Addressing Consumers' Economic Concerns - KPBS Online
Struggling Postal Service says big changes needed - San Diego Union-Tribune Online
Saving Birds Aim of Students' Signs - San Diego Union-Tribune - Online
At Some Business Schools, the Salesman's Not Dead- U.S. News & World Report
A Now-Tarnished Legacy Won't Stop Advertisers From Baking Armstrong- Fox Business Network