Michael Belch
Professor
Fowler College of Business
Marketing
SDSU
Areas of Expertise
Integrated marketing communications, marketing communications, advertising, consumer behavior, international marketing, holiday shopping and Black Friday/Cyber Monday.
Media
Technology teaches drivers to save fuel- KPBS
Gas prices drive shoppers to car lots- NBC San Diego
Charging Ahead- San Diego Business Journal
A Peek at the future- NBC San Diego
Tijuana Group Embarks on $5 Million image makeover- KPBS-TV
Channeling Cable Wars for Savings- Smart Money
'Frugal Fatigue' Could Save Holiday Shopping Season - KGTV-TV
Bail-bond king's spirit lives on in advertising - San Diego Union-Tribune
State sales tax to take bigger bite soon - San Diego Union-Tribune
Mac Users See Pricier Rooms At Orbitz- Information Week