Aztec for Life: Rocky Glines
The Aztec Shops marketing manager has spent nearly a decade straight on campus.
As a fresh-faced, first-year student in 2000, Rocky Glines could not have expected to become so entrenched in SDSU that he’d spend the next nine years of his life on the Mesa.
But, that’s just how it went.
Perfect preparation
After receiving his bachelor’s degree in integrated marketing and communications from the College of Business Administration, Glines now serves as the marketing manager for the campus stores division of Aztec Shops. Unsurprisingly, his degree prepared him well.
“It definitely did prepare me because I’m not just only doing marketing, but I sometimes do have to handle the PR side of it,” Glines said.
“Having that integration and seeing both sides of communication … that really helped out. I got to see both sides of the spectrum.”
Marketing and more
As marketing manager, Glines handles all of the marketing, advertising and signage for all of the Aztec Shops retail establishments, including the:
- SDSU Bookstore
- IVC campus bookstore
- The Aztec Store in Fashion Valley Mall
- Greek Store in Aztec Center
- SDSU retail kiosks at Viejas Arena, Qualcomm Stadium and Tony Gwynn Stadium
And even though it gets particularly busy with the start of the school year, Glines is excited.
“Rush—the back to school time—is always exciting because it’s usually when we roll out our new campaigns and try and find new ways to capture the attention of the students,” Glines said. “So there’s a lot that goes into that.”
Fond Aztec moments
Of course, Glines has many fond memories of his time as a student. He served as a campus Ambassador, gave student tours and served as president of the Ambassadors student organization. However, when he thinks of the first day of school, Glines recalls a particularly embarrassing moment he experienced as a freshman.
“It was my first day of school and I was waiting to crash a class … and after class everyone is crowded around the professor waiting to get his attention for an add code,” Glines said.
“And I’m sitting on the desk in front of him and the desk flips out from underneath me and shoves all the other desks back into … the row and I land on the ground. All 20 people waiting to crash the class turn towards me and the professor just says, ‘And that’s why we don’t sit on the desks.’”
Do you know an SDSU or auxiliary staff member who received their degree from SDSU? Nominate them for a future Aztec for Life profile by e-mailing [email protected].
