SDSU Launches I Am SDSU Campaign
The I Am SDSU marketing campaign affirms the dynamic synergy between SDSU and the San Diego region.
Visit the "I Am SDSU" website to learn more about the campaign.
San Diego State University will kick off its “I Am SDSU” campaign this week with an All-University Pep Rally on Thursday, Sept. 6, from 12:30 p.m. to 1:30 p.m. in front of Hepner Hall, during which SDSU President Adela de la Torre and Associated Students President Chris Thomas are slated to speak.
The campaign features business and civic leaders, faculty, medical staff, students, engineers and others whose SDSU connection is the basis for their positive impact on the San Diego region.
The “I Am SDSU” All-University Pep Rally will also feature retired men’s basketball head coach Steve Fisher and performances by the SDSU marching band, dance and cheer teams. Thousands of “I Am SDSU” scarves will be handed out during the pep rally, and community members—on and off campus—are encouraged to show their Aztec pride by sharing their stories and photos using #IAMSDSU through the rest of the year.
The marketing campaign coincides with SDSU’s deepening commitment to the region it has supported for 121 years. Currently, the university generates $5.67 billion annually in economic activity for the San Diego region, which is home to more than 200,000 alumni. SDSU also supports a powerhouse Division I athletics program that draws loyal fans from all corners of the region.
With a new president at the helm, the university plans to expand its transformational research, regional impact and binational partnerships in order to provide rich opportunities for students. This year’s 11,000 new undergraduate and graduate students include a record-breaking freshman class. Preliminary fall data indicates the freshman cohort is the highest-achieving and most diverse in university history, proving once again that SDSU numbers among San Diego’s greatest assets.
Visit the "I Am SDSU" website to learn more about the campaign.
