Marketing

About the Major

As a marketing major, you'll gain a strong understanding of buyer and seller behavior within the context of the overall market environment. Added emphasis is given to the important area of global markets, with their own special challenges and opportunities. You'll learn the intricacies of how products and services are developed, priced, promoted, distributed, and sold.

Program Highlights

You'll choose between our general marketing major or select a specialization in integrated marketing communications or professional selling and sales management.

Sample Courses

• Statistical Analysis for Business
• Consumer Behavior
• Marketing Research
• Internet/Interactive Marketing